Program – AI Global Institute

Executive-Level Excellence

"Engage in an immersive learning journey with industry experts and fellow senior executives"

From Concept to Implementation

"Transform learning into results through our unique CERAF™ methodology and guided application"

Personalized Learning Journey

"Experience AI-powered customization that adapts content to your industry and role"

What you’ll learn

Master the essential capabilities of modern business leadership through our comprehensive program designed for today's executives. Through six powerful modules and two implementation-focused capstone sessions, you'll develop the strategic architecture for organizational excellence.

Duration: 3 weeks - Starts on 12 November 2024

Introduction to AI in Marketing

Explore how AI is transforming marketing landscapes and learn key AI technologies

AI-Powered Customer Insights

Master predictive analytics for segmentation and personalize customer experiences.

AI in Advertising

Automate ad targeting, optimize campaigns, and engage with customers via AI chatbots.

Building an AI Marketing Strategy

Develop actionable AI-driven strategies to elevate your marketing efforts

Quick Info

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Program Overview

The Certified Strategic Business Executive (CSBE) program is a comprehensive executive
development journey that prepares senior leaders to architect and lead future-ready
organizations. This program integrates advanced business frameworks with digital age
solutions, enabling executives to drive sustainable value creation and organizational
excellence.

85%

Job Placement Rate Post-Certification

20%

Increased Earnings
Potential

90%

Skill Mastery of
Participating students

Who Should Take This Transformative Journey

C-Suite Executives & Business Leaders: Ready to enhance your strategic capabilities and lead your organization's digital transformation? This program equips you with cutting-edge frameworks to drive sustainable growth.
Business Owners & Entrepreneurs: Looking to scale and future-proof your business? Gain the strategic toolset to transform your organization and create lasting competitive advantages.
Managers and Division Heads: Managing significant business units and seeking enterprise-wide impact? Master the frameworks to drive cross-functional excellence and organizational transformation.
Directors & Senior Leaders: Preparing for expanded leadership responsibilities? Develop the strategic architecture skills needed to design and lead future-ready organizations.
High-Potential Executives: On track for top leadership positions? Build the advanced capabilities and strategic mindset required for enterprise-level success.

Program Highlights

Architecting Excellence in the Digital Age

7 Peer-to-peer Sharing

12 Knowledge-check Questions

28 Bite-sized Videos

2 Personalized Examples

18 Suggested Action Steps

1 Downloadable Template

4 Interactive Surveys

Program Modules

#1 Strategic Business Architecture & Value Creation

Design and implement sustainable business models that drive value creation through strategic positioning and competitive advantage in the digital age.

Lesson 1: Business Model Architecture & Strategic Positioning
• Strategic positioning frameworks
• Value creation and business model design
• Competitive advantage assessment
• AI Integration: AI tools for strategic analysis

Lesson 2: Value Chain Optimization & Growth Strategy
• Value chain analysis and optimization
• Growth strategy frameworks
• Resource allocation optimization
• AI Integration: AI in strategy planning

Lesson 3: Future-ReadyBusiness Design
• Business model innovation
• Scenario planning and risk management
• Strategic execution frameworks
• AI Integration: AI in business forecasting

#2 People Strategy & Organizational DNA

Architect high-performance cultures and buildfuture-ready workforces that drive organizational excellence and innovation.

Lesson 1: Strategic Workforce Architecture
• Future of work strategies
• Talent ecosystem design
• Strategic capability building
• AI Integration: AI in workforce planning

Lesson 2: Culture & High-Performance Design
• Cultural transformation frameworks
• High-performance team dynamics
• Engagement strategies
• AI Integration: AI in culture assessment

Lesson 3: Organizational Excellence
• Performance optimization systems
• Leadership pipeline development
• Change readiness and agility
• AI Integration: AI in performance analytic

#3 Market Mastery & Customer Experience

Develop superior market positioning through deep customer insights and strategic brand leadership in the digital age.

Lesson 1: Market Leadership Strategy
• Market opportunity assessment
• Competitive positioning
• Growth market identification
• AI Integration: AI in market intelligence

Lesson 2: Customer Experience Excellence
• Advanced customer journey design
• Experience measurement frameworks
• Digital touchpoint optimization
• AI Integration: AI in customer analytics

Lesson 3: Brand & Value Creation
• Brand value architecture
• Digital experience design
• Omnichannel strategy
• AI Integration: AI in brandanalytics

#4 Financial Intelligence & Business Growth

Develop superior market positioning through deep customer insights and strategic brand leadership in the digital age.

Lesson 1: Market Leadership Strategy
• Market opportunity assessment
• Competitive positioning
• Growth market identification
• AI Integration: AI in market intelligence

Lesson 3: Brand & Value Creation
• Brand value architecture
• Digital experience design
• Omnichannel strategy
• AI Integration: AI in brandanalytics

#5 Digital Transformation & Future-Ready Business

Develop superior market positioning through deep customer insights and strategic brand leadership in the digital age.

Lesson 1: Market Leadership Strategy
• Market opportunity assessment
• Competitive positioning
• Growth market identification
• AI Integration: AI in market intelligence

Lesson 3: Brand & Value Creation
• Brand value architecture
• Digital experience design
• Omnichannel strategy
• AI Integration: AI in brandanalytics

#6 Executive Leadership & Change Acceleration

Develop superior market positioning through deep customer insights and strategic brand leadership in the digital age.

Lesson 1: Market Leadership Strategy
• Market opportunity assessment
• Competitive positioning
• Growth market identification
• AI Integration: AI in market intelligence

Lesson 3: Brand & Value Creation
• Brand value architecture
• Digital experience design
• Omnichannel strategy
• AI Integration: AI in brandanalytics

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Why Intellix Institute

1. Pioneer in Executive AI Education

The premiere AI education institute in the Philippines specializing in executive-level transformation, integrating global best practices with local business context.

2. Proven CERAF™ Implementation Methodology

Our proprietary learning model ensures practical application and measurable business impact, moving beyond theory to real organizational transformation.

3. Executive-Level Learning Experience

Led by industry practitioners and designed for busy executives, featuring personalized AI-powered learning platform and peer-to-peer networking opportunities.

YOUR INSTRUCTOR

Emma Collins

Chief AI Strategist at TechMarketing

Emma has over 12 years of experience in marketing, focusing on AI technologies to drive customer engagement. Her work with Fortune 500 companies has transformed the way brands use AI to predict consumer behavior.

Certificate Preview

This certificate validates your expertise in AI market strategies, equipping you with the skills to analyze trends, implement AI-driven solutions, and drive innovation. Recognized by industry leaders, it demonstrates your commitment to staying ahead in the evolving landscape of artificial intelligence.

Key Program Takeaways

Identify opportunities and outline a plan to use AI and ML methods for improved business performance.
Create an executive summary of an AI implementation/improvement plan for your organization.
Strategically leverage Generative AI for informed leadership decisions and productivity.
Describe the opportunities of AI/ML such as human augmenting machines, machine augmenting humans and re-imagining business processes.
Change mindsets and culture to enable digital and AI-enabled change.
Recognise the ethics, privacy, regulations in AI and ML for safer implementation.
Assess and evaluate the current leadership mindset to innovate and reinvent with AI.

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Success Stories

Thanks to Asian Institute of AI, I've transformed our marketing department. We've seen a 40% increase in campaign effectiveness and a 25% boost in customer retention.

Maria Santos, Marketing Director

The AI Certified Sales Professional program gave me the edge I needed. I'm now the top performer in my company, consistently exceeding quotas by leveraging AI insights. Love this improvements!

Juan Cruz, Senior Sales Executive

The AI Certified Sales Professional program gave me the edge I needed. I'm now the top performer in my company, consistently exceeding quotas by leveraging AI insights. Love this improvements!

Juan Cruz, Senior Sales Executive

Executive Alumni Status

Access to the Executive Alumni portal – a unique space for alumni to re-ignite connections, spark collaborations and engage in continuous learning. The alumni portal has several features like an alumni directory, city chapters, special interest groups, alumni mentorship and more. Access to the alumni portal is provided post the programme completion.
Networking opportunities via ISB Executive Education Network Group on LinkedIn.
Preferential pricing with 20% discount on programme fee on ISB Executive Education programmes.
ISB Executive Education newsletters, articles, podcasts and videos.
Access to ISB Executive Education support team over email.
Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others.
Opportunity to be a Guest Speaker at ISB Executive events (invited on the discretion of ISB Executive Education).
ISB Executive Alumni Credentials: ISB Email ID.

Note: All activities and research resources for ISB Executive Education alumni are handled by ISB Executive Education. Whenever there are any events or webinars held, they will be informing the alumni community of the same. Events take place yearly basis availability of resources & is subject to change.

Students Work At

FAQs

Do I need a technical background to enroll?

Not at all! Our programs are designed for professionals from all backgrounds. We'll guide you from the basics to advanced AI applications in your field.

How long does it take to get certified?

Certification programs typically range from 8 to 12 weeks, depending on the course and your chosen pace.

Will these certifications be recognized outside the Philippines?

Yes, our certifications are designed to meet international standards and are recognized across Asia and beyond.